International SEO for Manufacturers and German Market Entry
We help manufacturers win inquiries from new markets, on Google and in AI answers, in the languages their buyers search in. If you’re an international manufacturer looking to sell in Germany, we make sure German buyers and engineers find you. Your goal decides which markets and languages you need.
Inquiries now come from all over the world. More than 50% of all new inquiries come through the website.
Read the case studyInternational SEO for manufacturers: new markets without a sales team in every country
You want inquiries from countries where you hardly sell today. As a niche supplier, you have an advantage: your buyers search worldwide for a solution, and only a few suppliers can deliver it. If you show up in that search, you make the shortlist, even without a sales rep in the country.
International B2B SEO means that an industrial company gets found in its target markets, in its buyers’ language and with the search terms people there actually use. We research these terms in the target market rather than translating them. That’s what sets it apart from a website that’s simply been translated, which speaks the market’s language but often misses the terms buyers there actually search for.
German market entry: SEO in Germany for international manufacturers
German buyers and engineers search in German, with their own technical terms, so an English website alone often won’t reach them.
We help international manufacturers enter the German market the same way we help German manufacturers expand abroad. As an SEO & AI search agency based in Germany, founded by mechanical engineer Dennis Redder, we know how purchasing departments and engineers here search and buy. Whether search alone can win Germany for you or you’ll also need a local presence, we’ll assess with you in the free consultation. We research the German search terms in the German market and make sure your company is described clearly in German, on Google and in AI answers.
Worldwide on Google and in AI answers
When a buyer asks in German or Spanish, the AI answers in the same language. It relies mainly on information it finds in that language.
So if your company is only described clearly in your home language, AI is less likely to name you when a buyer in another country asks.
For us, that’s one job in each target market, not two: the same pages should rank on Google and give AI enough clear information. For more on our approach, see SEO for manufacturers and AI search optimization for manufacturers.
Our clients in manufacturing and industry
Our clients come from Germany, the Czech Republic, Switzerland, Italy and Sweden, and many of them sell internationally.
Which strategy fits your goal
The right approach depends on your business, not just on search volume. A strategy also covers the right domain structure and a competitive analysis of which markets are worth it for you.
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Grow language by language
For a German manufacturer, for example: the German-speaking markets first, then English, then Spanish and Portuguese for South America, which brings Spain and Portugal along. Each new language opens up several countries at once.
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Target one market
A dedicated country version focuses on one market you want to win. Your content speaks directly to the country where you want to grow. International manufacturers often use this to enter Germany.
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Start worldwide with English
If you're a smaller company shipping worldwide, an English website already reaches a large share of your buyers. More languages follow step by step.
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Combine approaches
A mixed strategy combines them, for example English for the whole world plus a dedicated country version for the market that matters most to you.
The biggest blockers to international visibility
If inquiries from abroad fall short of expectations, the cause is often something you can't see from the inside. In our experience, these five do the most damage.
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No domain strategy that fits
The domain structure grew over time instead of being planned, and it doesn't fit your company or your target markets. Every new language then builds on a foundation that won't hold.
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Language versions Google can't place
Language and country versions are marked up incorrectly or incompletely for Google. A classic example: faulty hreflang tags, which tell Google which page is meant for which language and country. In some cases, fixing these errors alone brings results.
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One-click translation with DeepL, ChatGPT and the like
In our experience, having a website translated in a single step is a killer for international visibility. The problem isn't the tool, it's the single step: often only fragments of text get translated, without context, and the search terms of the target market are missing. A glossary helps only a little. We see this often when new clients come to us.
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The wrong markets
Some markets don't fit your setup, meaning your locations and your sales network. That's why we advised one client against an ad campaign in the US: without a local branch there, buyers won't order from them.
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Automatic redirects by location
Visitors are automatically redirected to a language version based on their location or browser language. Google explicitly advises against this, because visitors and the search engine may not get to see all versions.
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Which blocker is holding you back?
In the free consultation, we look at your website and your target markets.
Multilingual, without your team doing the translating
Adding a language is a process, not a quick add-on. We set it up for your website so your team doesn't have to translate anything itself.
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Translations your customers take seriously
We have developed our own workflows for website translation, with results that hold up to review by native-speaking experts. In the target market, your website looks as competent as your technology is.
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Several stages instead of one click
After thorough groundwork, every language goes through a multi-stage process. That way, every new page gets the same care, without your team starting from scratch each time.
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Published in every language
Depending on your setup, finished content goes into all language versions of your website in one pass, through an interface. Nobody on your team has to add it language by language. We have already delivered complex internationalization projects this way within a few days.
We use AI tools in content creation; every text is reviewed by engineers for technical accuracy, and approval stays with you.
100% manufacturing and industry, the hidden champion for hidden champions*
eingenetzt is a specialist agency for SEO & AI search in manufacturing and industry, founded by mechanical engineer Dennis Redder. We know your customers' buying processes firsthand, from both sides of the table: sales and purchasing. eingenetzt is a supporting member of VDI, the Association of German Engineers.
- 100% Industry focus
- VDI Supporting member
- 5 countries And growing
* Hidden champions: companies that lead the world market in their niche while remaining largely unknown to the public. The term was coined by Hermann Simon.
Getting started: your goal first, then the markets
It starts with your goal, not with the question of which language comes next. In the free consultation, you get an initial assessment of your goal and your markets; we pin down the markets during strategy development.
Free and no obligation
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Free consultation
More than a get-to-know-you call: we look at where you stand, ask about your niche and talk about your goals. Afterwards, you'll know whether working with us makes sense for you, even if the answer is no.
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Detailed proposal
In a detailed proposal, we explain how we'd approach your project. It lists every price, so you know exactly what it will cost before you decide.
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Strategy development
Once you decide to go ahead, we start with a thorough kick-off, followed by in-depth research and a complete plan with a roadmap and priorities.
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Implementation and support
Depending on the package, you implement under our guidance or we do all of it. The top priority is inquiries, not clicks and impressions.
Frequently asked questions about international SEO
Can you help us enter the German market?
Yes. We help international manufacturers get found in the German market, in the language and with the terms German buyers and engineers use. Some markets can be won through search visibility alone, others also need a local presence; we’ll assess which applies to you. We’ll discuss this in the free consultation, in English or German.
We already have an English website. Why do we get so few inquiries from abroad?
It usually comes down to one of two things. Either the approach doesn’t fit the goal, for example when a key market can’t be reached with English alone. Or something is holding the site back, from one-step translation to faulty language markup. Even so, an English website is often the right place to start. We’ll look at what’s behind it in your case in the free consultation.
Do we need a separate domain for each country?
Not necessarily. Which domain structure fits depends on your markets and your company. We define it during strategy development, before the first new language version is built.
How do we know it's working in a new market?
By inquiries from countries that never sent any before. That’s what we measure, not clicks or impressions. You can track it two ways: your sales team asks new contacts how they found you, and your server logs, meaning your website’s access data, show which countries your pages are being read from. That way, you see early on which market is picking up.
How long does it take to get found in a new market?
In a new market, it usually takes a little longer than in your home market, especially if you aren’t established there yet. That’s why we don’t give a fixed timeframe. How fast it goes depends on how well known your company already is in the target market, how much competition there is in your niche, and which strategy you choose. You’ll get an assessment for your markets in the free consultation.
How much does international SEO cost?
That mainly depends on how many markets and languages are involved and how well your website is set up for them today. That’s why there’s no flat price; all prices are clearly stated in the proposal you receive after the free consultation. The minimum term is usually three months to start, flexible after that.
Let’s talk about your next markets.
Tell us where you sell today and which market you want to win next, whether that's Germany or the rest of the world. You'll find out which approach suits you and where visibility alone isn't enough.