Case study
Machine Manufacturer in Bavaria: SEO and PPC for a Special Machine Builder
-
>50%
of all new inquiries come through the website
-
6x
as many visitors to the product pages
-
Worldwide
inquiries from all over the world
We don't name this client here because we're bound by a non-disclosure agreement.
The challenge
A highly specialized machine manufacturer in Bavaria with around 50 employees. A typical new customer is worth anywhere from €100,000 to more than €1 million. The website was already bringing in the occasional inquiry, but it was a secondary channel.
Before us, the company had worked with one of Germany's best-known SEO agencies. The problem: the agency didn't really understand the technical niche. It targeted search queries that were too general, with thin content that had no technical substance. The results reflected that.
What we did
We started where the previous agency had failed: with an understanding of the technical niche.
The product pages were at the center. And we didn't limit visibility to Germany; we built it for prospects worldwide.
Alongside SEO, we also managed the company's Google Ads campaigns.
Results
- After 18 months of working together, the product pages get six times as many visitors as before.
- Inquiries come in from all over the world.
- More than 50% of all new inquiries now come through the website, despite numerous trade show appearances each year that cost many times as much in total.
- The cost per inquiry is significantly lower than at trade shows.
Know where you stand before you invest.
We look at your website and your market before the call. In the call we show you what people in your niche are searching for, who gets found there today and what that means for you.