Manufacturing and Industrial Marketing Agency
We handle the part of your marketing that wins you customers online. Buyers and engineers find your company on Google, in AI answers and through ads, and your website turns that visit into an inquiry. Based in Germany, we help German manufacturers win customers worldwide and international manufacturers enter the German market. SEO & AI search are at the core.
+20%
new customer sign-ups from organic search
On product pages: +343% visitors from organic search.
Read the case studyManufacturing and engineering marketing: the online channels proven to win customers
We are a marketing agency for manufacturing, engineering and industrial companies, and we work for no one else. We focus only on the part of marketing that wins customers online. Search, AI search and ads have already brought our clients inquiries and new customers, and they've done the same for us. You'll find examples in our case studies. Trade shows, print, video production, events and recruiting are not part of what we offer.
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SEO: a steady flow of inquiries from search
When someone searches Google for what you make, they land on your website. That brings in inquiries month after month, whether or not a campaign is running.
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AI search: named as a supplier
When a buyer asks ChatGPT to recommend suppliers for their application, your company should be in the answer. Our clients are already getting inquiries this way.
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Google Ads: inquiries, fast
When you need inquiries soon for a new product or a new market, Google Ads is the fastest route. We handle campaign management end to end.
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Website: turning visitors into inquiries
Your website is where a visit becomes an inquiry. We build it in multiple languages and technically ready for search from day one, with no fixes needed after launch.
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International: inquiries from new markets
Whether you're taking your products from Germany to export markets or entering the German market, buyers find you where they do their research, in their own language. Whether that means adding one language, targeting a single country or going worldwide depends on your goal.
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Not sure which service fits?
Tell us your goal. In a free consultation, we'll tell you where we would start.
Wherever your customers are searching
In the AI answer, in Google’s results and in the ad above them: anyone researching your topic should find you in all three places. That makes you hard to miss.
Each channel has a different job. SEO & AI search bring in a steady flow of inquiries. Google Ads brings in inquiries quickly, and is often still worth running once your organic visibility is in place.
All three lead to the same website. That’s why we plan the channels and the website together.
Our clients in manufacturing and industry
We name our clients whenever they've agreed to it.
One partner for everything that wins customers online
For search, AI search, your website and ads, you have one contact at eingenetzt who knows your niche. You explain your product and your buyers once, in the kick-off. The strategy that comes out of it then applies to every channel: keywords, content and ads follow the same plan.
And every channel is measured the same way: by the inquiries it brings in, not by channel metrics like clicks or impressions.
More results with the team you already have
In manufacturing, marketing is often one person or a small team. With us, you get extra capacity.
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Routine work runs through our workflows
Creating content, translating it and publishing it on your website: we have established workflows for that. Where we have an interface to your website, we add content and SEO changes directly. In that case, your team doesn't get to-do lists; we do the work.
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Approval and direction stay with you
You set the priorities and decide what gets published. Nothing goes live without your approval.
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The capacity of a part-time to full-time marketing position
Running the website, multilingual content and campaigns together add up to the workload of a part-time to full-time marketing position. Your team gains that capacity without a new hire.
We use AI tools in content creation; every text is reviewed by engineers for technical accuracy, and approval stays with you.
100% manufacturing and industry, founded by an engineer
eingenetzt is a specialist agency for SEO & AI search in manufacturing and industry, founded by mechanical engineer Dennis Redder. We know your customers' buying processes firsthand, from both sides of the table: sales and purchasing. We help international manufacturers win customers in Germany, and German hidden champions* win customers around the world. eingenetzt is a supporting member of VDI, the Association of German Engineers.
- 100% Industry focus
- VDI Supporting member
- Almost €1 million Ad spend managed
* Hidden champions: companies that lead the world market in their niche while remaining largely unknown to the public. The term was coined by Hermann Simon.
How to get started: first the assessment, then the channels
You don't need to know the channels yet. We'll work out which ones fit your goal in the first two steps, which are free.
Free and no obligation
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Free consultation
More than a get-to-know-you call: we look at where you stand, ask about your niche and talk about your goals. Afterwards, you'll know whether working with us makes sense for you, even if the answer is no.
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Detailed proposal
In a detailed proposal, we explain how we'd approach your project. It lists every price, so you know exactly what it will cost before you decide.
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Strategy development
Once you decide to go ahead, we start with a thorough kick-off, followed by in-depth research and a complete plan with a roadmap and priorities.
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Implementation and support
Depending on the package, you implement under our guidance or we do all of it. The top priority is inquiries, not clicks and impressions.
Frequently asked questions about manufacturing marketing agencies
Do you also do trade shows, print or corporate videos?
No. We work only online and only on winning customers, using the channels with a proven track record in manufacturing. Besides search, AI search and ads, that includes LinkedIn. We don’t offer trade shows, print, video production, events or recruiting. Instagram or Facebook can make sense for recruiting in manufacturing, but we don’t use them for winning new business.
How can we tell whether a marketing agency really specializes in manufacturing?
There are four things you can check to spot a true industrial or engineering marketing agency. It works exclusively for manufacturing and industrial companies. It names its industry clients publicly. Someone there understands your technology: at eingenetzt, engineers review every text, and we were founded by a mechanical engineer. And it measures its work by inquiries. “B2B” alone is not a specialization.
What does a manufacturing marketing agency cost?
The cost of a manufacturing marketing agency depends on which channels you choose and how much your team handles itself. Your trade show budget is a useful benchmark: put the cost of one trade show next to the new customers it brings you. You’ll find all prices in the proposal after the free consultation. The minimum term is short: usually three months to start, flexible after that.
Where will your next customers come from?
Tell us what you sell and who you want to reach. We'll cover the rest on the call. We're happy to talk in English or German.